As Boomers enter their 60s, they find themselves jacking the volume on their televisions, cringing at boisterous parties and shouting “What?” into their cellphones.
Sound technologists eager to tap into a huge new market are developing devices to attract age-phobic, style-conscious boomers, who once made fun of hearing aids and may be afraid to admit hearing loss.
The new hearing aids no longer look like a chewed circus peanut or feel like we’re hearing through a tin can. Rather, today’s newest devices look like the offspring of iPods and Bluetooth with the quality of Bose speakers.
