We’re always on the hunt for ad copy that belies reality and we found one in Touch of Gray - “For the generation that swore it would never get old. And didn’t.”

This product from Just For Men purports to be the first hair treatment that lets men keep a little gray - apparently just enough to appear dignified but not decrepit.

In addition, here’s a New York Times story about the options men have today to deal with gray hair - or a little less of it.

Eds. Note: As for the generation that believes it never got old, we’re thinking there must be a generation of portraits of Dorian Gray in some attic somewhere.